Phillip’s Distilling Co. approached us with a need for a visual campaing for their new vodka brand Cubist. As the first vodka specially made to be drank at or below 0 degrees celsius we created a 3D world that imagines what the depths of your freezer looks like on both a micro and macro scale. For the launch a QR code was utilized at POS to bring the viewer into a mobile 360 video experience and a micro site with an AR bottle that shows how the label changes to reflect the coldness of the vodka. This campaign includes web, social, and out of home stills and motion.

Creative Direction: Jarrod Riddle/ Justin Theroux
Design: Drew Lindtvedt