Commercial lawn care has long been seen as as old, stodgy and stale industry. With the launch of the new, all-electric Revolution Series products, our goal was to turn Toro from ‘your grandpa’s mower’ into a tech-forward solutions-based company with a 100+ year heritage.

We delivered a brand strategy that discovers a revolutionary focus, a creative platform that threads the needle between heritage and tech, a set of assets that bridge the gap between sleek and gritty, a microsite to drive excitement and educate, as well as a brand guide and trade show.

Creative Direction: Jarrod Riddle
Design: Justin Theroux