Fred again..’s USB002 Tour unfolded across 10 tracks, 10 weeks, and 10 cities, with each show introducing a new chapter of the tour. Anchored by a bespoke flag and custom typography, the identity evolved through city-specific visuals, venue installations, and digital touchpoints. A modular visual language connected each chapter, carrying the energy of the live experience across physical spaces and online.

Creative Direction: Aaron Skipper
Design: Anna Zhang