NIKE X
CACTUS JACK



Motion Design
3D Design
Augmented Reality




Web2020

We were tasked with creating a digital experience for the release of the Cactus Jack x Nike Air Max 720 and clothing collaboration with Nike. The site created a digital escape that blurs the lines between fantasy and reality, sending Travis Scott fans down a web of wormholes inspired by the Nike collab including thematic AR objects such as a Roomba basketball hoop, a house boulder, a desert themed rug, and a Mick Foley cardboard cut out for use by the consumers.

Creative Direction:Ned Lampert
Art Direction/Design:Kevin Iverson
3D:Josh Lundquist