We were tasked with creating an identity including print, digital, social and motion components for a 4 part Under Armour speaker series promoting their new Rush product line. The result was a kinetic identity that utilized a 50/50 split as way to showcase the before and after effect the Rush clothing produced.

Creative Direction:Kaleb Durocher
Recap Video:Chris Lacourciere
Event Photo+Video:Chloe Payne
Video+Photo Assets:Droga5